Hera Aviation Group, a non-profit organization created to help companies and individuals manage modern workplace issues such as retention and family dynamics that keep women (and men) from participating in aviation careers, has launched the Hera Initiative to help companies deal with these issues. Hera was founded by corporate pilot Jessica Webster, a mother of two children who has faced her own challenges with workplace discrimination against caregivers.
The initiative is focused on four key elements: education outreach, mentoring, internships and other ways to welcome new entrants, and ongoing career coaching and development. The spur for creating the initiative is that Hera found that even with enlightened and welcoming companies and hiring programs, a significant number of female professional pilots were giving up on their careers after going through all the steps to gain certification and become employable.
Hera has found success in encouraging companies to hire and employ more women, but there remains a problem with retention. Based on Heraâs research, Webster said, âEvery year, we may be getting more people to be interested, but thereâs a bigger hole at the other end. We are not keeping and retaining the professional pilots that we create.â
Where Hera can help, she explained, is to work with companies that are willing to be flexible in order to attract and retain valuable candidates plus help those candidates with roadblocks to current and future employment.
What that looks like, from one example of a woman Hera helped, is a career pilot who had to take time off for her family because there was no workplace that could facilitate her needs at the time. So when she was ready to return to flying full-time, she faced significant obstacles to get current and ready to fly professionally again. The cost to go to formal training was estimated at $20,000.
So Hera intervened and found a local training company in New Hampshire that was able to help this pilot train to the level where she was employable, by donating simulator time. And the total cost to Hera was minimal, only about $500. âIt wasnât that hard,â Webster recalled.
Unfortunately for business aviation, the pilot, with Heraâs help, reached out to a number of directors of aviation to see if they would be interested in hiring her, but there werenât any suitable opportunities. Although the pilot preferred business aviation, she ended up with an offer from an airline.
âIt doesnât have to be this complicated,â Webster said. With business aviation operators and companies facing severe staffing shortages, it makes sense to figure out how to attract women to career opportunities and also retain them as they face work-life balance challenges during their careers. Working with a consortium of leaders from all facets of business aviation, Hera is trying to help.
One example that Webster is working on is tapping right-seat pilot opportunities at simulator training companies. When training in two-pilot aircraft, some pilots donât come with another company pilot and need someone for the first-officer role, and right-seaters can gain valuable experience and the promise of a full type rating, often starting from fairly low experience levels once they obtain their commercial pilot certificate.
âWeâre leveraging that need to be able to put that candidate in that spot,â she explained. But beyond that, these pilots need help moving on to flying jobs once they gain the training center experience, then they also can benefit from internal development programs for career seasoning. For example, not just flying but also shadowing leaders to learn from them. âItâs not just developing pilots, but business aviation professionals so they understand the needs and roles of the organization,â she said. âThey donât have to go to an airline if they donât want to. Weâre building people that will cycle through and give back. Nobody has been able to create that connective tissue.â
In Websterâs vision, the Hera initiative doesnât just apply to pilots because all types of business aviation employees can benefit from career development. âWe want to be willing to try some new things,â she said. âWe can move the needle on this staffing crisis. It isnât even about pilots, it works for maintenance, HR, dispatchers, and operations people, and itâs something that can be scalable. We can do something to pay attention to people in their career journey.â
The director of a Midwest corporate flight department learned about Hera during a meeting with his peers and feels that an important part of his job is âhelping a more diverse group find its way into this industry,â he told AIN. Corporate aviation has always been kind of a black box for those who arenât already in the industry, he explained. âPeople say networking [is the answer], but if youâre outside the industry, you might not know itâs a possibility. This initiative is huge.â
His goal in working with the Hera initiative is to help attract more people from a variety of backgrounds into business aviation. That means, he explained, âWe have to reach further out to help people find their way and provide our expertise.â This starts in his companyâs case by giving tours to local kids all the way from preschool to college and coaching those who are interested. âYou have to tell your story,â he said, âand help them connect to other people."
But there is more to solving this problem, and he appreciates how Webster and Hera have been helping coach women who want business aviation careers and helping those who want to continue working even as they raise families.
âThis leads to the next stage, what Hera and I are working on,â he said, âhow to instill larger-scale change in this industry and enable people not from traditional backgrounds or older people [to participate]. A lot of my pilots have kids of different ages. One [is an airline pilot] and and her husband is a corporate pilot, they have a young daughter. There are things we can do to offer balance. Letting employees have self-determination on which trips they fly, and being able to trade trips. A lot of [flight departments] wonât be as flexible.â
In this managerâs opinion, figuring out how to bring new people into business aviation and especially from diverse backgrounds is critical. âFrom a company perspective,â he stressed, âit is a business imperative to do this. If youâre a company where people think highly of how you do things, you will get better candidates. We havenât always been that way.
âThere was a certain way of doing things in the generation before me. My team went through a rapid transition over a decade ago, now itâs a whole different department. We lost a lot of people through the transition. That was part of the recognition that we needed to have something different.â Improving teamwork is part of the change, and the departmentâs parent company âis really active in community engagement and diversity,â he said.
In practical terms, the department has been âable to step back from the 5,000-hour pilotâ that many operations seek. âThe team evaluates what weâre looking for in new candidates,â he said. âWeâve done hires at the lower end of the experience level, both pilots and maintenance technicians. Theyâre eager to do the job, and if you give them the right tools and pathway, they excel.â
Another area where Hera helps is because of the network that Webster and her team have built. âThey have a desire to be proactive in the space of diversity,â he said. And members of the network can help each other. âIf youâre looking for somebody, reach out,â he said.
Helping under-represented groups learn about business aviation careers, helping them prepare for future jobs, and mentoring them through their careers is important for this flight department director. âIf we can be a little more human it goes a long way,â he said.
For Webster and Hera, bringing about change in business aviation remains a huge challenge. âThe needle hasn't moved since 1920 when Amelia Earhart took Eleanor Roosevelt flying,â she told AIN. âThe needle points in a direction that is unsustainable for our future in aviation, women's empowerment, and families. With all that said, we are one organization that is working to transform the industry in a way that helps to move the needle. We can't do it alone. Furthermore, we believe that even moving one person's thinking, one personâs way of leading, one organization opening the door to a woman, primary caregiver, or underrepresented cohort is moving the needle. So yes, we are moving the needle. And yet, we have a long ways to go.â