Alliance Aviation Group and its companies—Wing Aviation Group, Wing Maintenance, Encore Plane Parts, and NXT Jet—will all operate under the Fly Alliance brand, the Orlando, Florida-based aircraft management, sales, charter, and maintenance company announced today.

The Part 135 and 145 company said that by bringing its operations under a single name, it will look to continue expanding while also making it easier for customers to search and select Fly Alliance. Fly Alliance’s core capabilities will remain with the name change.

“As we continue to grow as a company, we felt it was the appropriate time to bring all of our operations and services under one brand,” said Fly Alliance CEO Kevin Wargo. “Our focus on personalized customer service, responsiveness, and communication will not change.” In addition to its Orlando base, Fly Alliance operates offices in Stuart, Palm Beach, and Miami, Florida, as well as Providence, Rhode Island.