Flexjet last night opened a new office and customer hospitality space in London as part of the private aviation group’s plans to expand its presence in the European market. The U.S.-based group said the new facility, located in the upmarket Mayfair district of the UK capital, will provide fractional owners with benefits similar to those available through the Flexjet Red Label program with the Flexjet-Exclusive Private Terminals at airports.

The London office was opened by Marine Eugène, the former NetJets executive who became Flexjet’s European managing director in January. “In the coming year, we expect to make further announcements about our European expansion, including the acquisition of new aircraft and new programs to expand access for Europe-based customers who surely will gravitate to the Flexjet Red Label experience.”

Flexjet, which is part of the Directional Aviation group of companies, is not yet offering its Flexjet Red Label fractional ownership or 25-hour charter card program from sister company Sentient Jet to customers in Europe. However, Directional does offer ad hoc charter flights in Europe through its Private Fly subsidiary.

To support expansion plans in Europe, the group has opened a European Tactical Control Center at London Luton Airport. In 2016, Flexjet acquired UK-based operator Flairjet and then in 2018 added Italian operator Sirio. Between them, these companies operate a fleet of 15 jets, including a mix of 12 Nextant 400XTis and three Embraer Legacy 600s.