Cirrus's presence at LABACE (Static Display EHE01) is a compact version of the “Cirrus Experience” road show that happens around Brazil about once a month, generally in smaller cities, although the event took place at São Paulo's Campo de Marte earlier this year. Partners in the project include aviation insurance broker Vokan, leisure clothing line Hangar 33, two leisure real-estate developments featuring airstrips, Furnas Park and Flyville; TopAviation maintenance; aircraft, management and fractional firm Next Aviation; and in the LABACE incarnation, a party van with “a Legacy interior” called Truckvan. At Campo de Marte, the Cirrus Experience featured Maseratis.

Luiz Eduardo Moreira of Vokan explained that the broker and the other partners frequently participate in fairs with Cirrus, represented in Brazil by Plane Aviation, and occasionally without the OEM's rep. "Since the company started, we've been every month with Cirrus and we go to a lot of events that Cirrus doesn't go to." Vokan sells coverage from any insurer but is closest to AXA (Booth 3007) and American firm XLCatlin. The provider fields branches around Brazil not for sales, but to handle claims. The firm also goes, not as an exhibitor, to some events in the U.S., such as NBAA and Sun 'n' Fun, to make contact with Brazilian aircraft owners there.

While LABACE keynote speaker Leonardo Fiuza mentioned the agricultural market as being firmer than others during the downturn, Moreira hasn't seen regional variations, though he agrees that "we're seeing a slow improvement" overall.

Another participant from the vast aviation world outside São Paulo is Next Aviation, based in “the largest city in western Paraná,” Cascavel, a stop on the way from São Paulo to Paraguay, and concentrating on the management and fractional shares for smaller aircraft, in smaller cities. Next's publicity material notes that since the firm's founding in 2013, the number of aircraft under management, and Next's headcount, have both tripled.

At the “Cirrus Experience,” Next managing partner Pedro Bizzotto explained the company's vision of reducing the headaches associated with aircraft ownership, and making aviation “simple, efficient and affordable.” Next can provide hangarage and trained crews, and can arrange and monitor maintenance and take care of documentation. The fractional ownership program includes complete management and operation of the aircraft. Bizzotto's current strategy is to bring quality services to other small cities as opportunities and capital partners are found. He does not rule out eventually entering larger cities where major operators are already present.