Deanna White was named president of Bombardier Flexjet yesterday, following the retirement of Fred Reid, who has been at the helm of the fractional provider since August 2008. The appointment was made “effective immediately,” suggesting the change was sudden. White joined Flexjet in 2005 as the finance director and most recently served as the company’s vice president of finance. “Deanna possesses a passion for driving strategic change and implementing business plans that support the organization’s long-term strategies,” said Bombardier president and CEO Pierre Beaudoin.