For Matthew Zuccaro's full obituary, please visit: https://www.ainonline.com/aviation-news/general-aviation/2020-02-26/former-hai-president-zuccaro-flies-west
Matthew S. Zuccaro, the immediate past president of the Helicopter Association International (HAI), has died. He was 70 and had retired from HAI in January after a tenure that began in 2005 and was marked by successful industry-wide efforts to dramatically improve helicopter safety and reduce the overall helicopter accident rate. Zuccaro’s signature effort in this regard was HAI’s “Land & Live” campaign in which he urged pilots to “land the damn helicopter” as opposed to continuing to fly in problematic and potentially unsafe conditions.