Not only is the nascent advanced air mobility (AAM) sector plying new technologies in the aviation industry but it is also challenging how the rotorcraft segment defines itself. This latter point was made apparent when Helicopter Association International (HAI) announced an updated identity: Vertical Aviation International (VAI). Likewise, the Heli-Expo name for the association’s annual gathering was retired after the 2024 edition closed, with the new show moniker to be Verticon, now scheduled for March 2025 in Dallas.