James Viola took the reins of the General Aviation Manufacturers Association (GAMA) today, becoming the trade group’s sixth president and CEO since its founding in 1970. Viola most recently headed up Vertical Aviation International (VAI, née Helicopter Association International) and succeeds Pete Bunce, who has led GAMA since 2005.

“It is a privilege and an honor to be able to lead such an impactful global organization that is known for the great work it does on behalf of the general aviation industry,” said Viola. “I look forward to working with our membership to continue to advocate for policies and regulations that allow for the industry to grow, flourish, and advance innovation.

“While this is an exciting time for our industry there is still a lot of work to be done to meet new and ongoing challenges. It is important that we continue to illustrate the robust opportunities and economic and societal benefits that our industry provides around the world. Under my leadership, I plan for GAMA to provide valuable thought leadership and continue to be a commanding and astute voice for the good of its membership and the entire industry.”  

Viola has served as VAI’s president and CEO since 2020, representing and supporting the global helicopter industry and other vertical aviation stakeholders. While there, he spearheaded the association’s rebranding from HAI to VAI to broaden the association’s focus to include advanced air mobility and eVTOLs.

Prior to VAI, Viola spent more than a decade at the FAA, leaving there as director of general aviation safety assurance. Additionally, Viola spent over two decades as a U.S. Army aviator, achieving the rank of colonel. He is also is an ATP-rated pilot and CFI with more than 8,000 hours TT.