NBAA has launched a customer service certification program, aimed at strengthening business aviation stakeholders’ customer-facing interactions. Created in partnership with ServiceElements International, the course—which consists of eight on-demand, self-paced modules—will provide staff training to improve the client experience and drive customer loyalty.

Among the topics covered are understanding outstanding customer service; characteristics of poor service; today’s business aviation customers; challenging customer interactions; and safety, service, and teamwork.

“There is a lot of great training out there, but nothing that really puts it together all in one place,” said NBAA senior director of credentialing Tyler Austin. “Many of our members were going outside of aviation training for customer service needs, and there wasn’t something that was really designed holistically for the aviation industry, so we quickly realized that there was a need.”

Registrants will have a six-month window to complete the course. Those who pass the final exam will be issued a digital certificate and badge that can be shared on social media and in other online locations.

The Business Aviation Customer Service Certificate is approved for credit under NBAA’s Certified Aviation Manager (CAM) program. Successful participants will be awarded four points toward their CAM application or recertification.