Private flight provider VistaJet is pushing to expand its customer base in Africa through a roadshow event it recently staged in Cape Town, Johannesburg, and Nairobi. The business aircraft operator said it views these key business cities in South and East Africa as promising hubs for charter services.

The latest roadshow meetings, where VistaJet displayed one of its Bombardier Global 7500s, follows a similar event held in West Africa during the second quarter. The company said it welcomed “private stakeholders” and media representatives during the events in the three cities visited this week.

According to VistaJet, during the first half of 2024, it achieved a growth rate of 103% in flight program hours sold in Africa. Over the same period, the number of hours flown across the continent increased by 29%.

“Building on VistaJet’s substantial growth in the region, the East and South Africa Roadshow is a vital part of our strategy to serve as a logistics and aviation partner that supports the success of the African Continental Free Trade Agreement,” said Phillippe Scalabrini, VistaJet’s president for Europe and Africa. “VistaJet is dedicated to playing a crucial role in connecting global funding to these regions’ economic and entrepreneurial opportunities, as Africa offers a significant growth potential for international ventures.”