Sarah Rose (they/them) is a news writer and reporter for AIN. 
Prior to AIN, Sarah worked as a journalist for Georgia Public Broadcasting, Georgia&#039;s statewide NPR and PBS affiliate. They have also worked for several national nonprofits and as a legislative assistant in U.S. Congress. As an openly nonbinary reporter, they are a proud member of the Trans Journalists Association. 
Sarah is a 2012 graduate of Kennesaw State University.

News Writer

Sarah Rose

Gogo Business Aviation is a provider of in-flight broadband Internet service and other connectivity services for business aircraft.

Highlighting Gogo's market expansion plans with the upcoming acquisition of Satcom Direct, Gogo chief operating officer Sergio Aguirre shared that this was the third—finally successful—attempt to secure a deal to buy the connectivity and communications provider. Speaking to reporters during NBAA-BACE, Aguirre explained that issues such as debt payments hindered previous efforts.
He opened the briefing on Gogo Inflight’s acquisition of Satcom Direct with a question posed to the gaggle of reporters present. “So, what do you all think of the news? Were you expecting it? What does the industry think?”
He also pushed back on the notion that the merger was spurred by the increasing prevalence of Starlink in the space, saying that conversations about a merger began before the company—a subsidiary of Elon Musk's SpaceX—became a player.&nbsp;
“This was not an acquisition based on defense,” he said, “We’re on full-on offense.”&nbsp;
He added the company is not focused on acquiring Starlink’s customer share but on the 70% of customers who do not currently have wireless connectivity in the market.
“This has nothing to do with Starlink, but it sure is going to make their life hard,” he said.
Bigger questions like where the company will eventually be headquartered were left open-ended for now.
Under the agreement announced on September 30, Satcom Direct will receive $375 million in cash and five million shares of Gogo stock at closing and up to an additional $225 million in payments tied to realizing certain performance thresholds over the next four years. The deal is expected to close by year-end. 
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News and developments about everything that goes into the cabin of an aircraft, from floor coverings to headliners, with a special emphasis on in-flight entertainment, communications and other electronics for passengers. If it is in the cabin of an aircraft, it’s covered here.

Gogo Business Aviation Takes 'Full-on Offense' with Satcom Direct Buy

Gogo's third attempt to acquire Satcom Direct succeeds

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Gogo Takes 'Full-on Offense' with Satcom Direct Buy

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News and issues relating to business, corporate and private aviation, primarily regarding turbine-engine-powered airplanes and helicopters. Subjects include aircraft, engines, maintenance, operations, personnel, acquisitions, accidents, safety, security, and training.

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News about bills, laws, regulations and other governmental decisions affecting aviation and aerospace. Topics include FAA re-authorizations, taxes on fuel and aviation activities, environmental legislation, ICAO decisions, governmental mediation of labor conflicts and World Trade Organization disputes and decisions.

News and issues regarding all manner of civil and military rotorcraft and their powerplants, including helicopters, tilt rotors and unmanned air vehicles.

System provides reliable bandwidth for up to 10 devices simultaneously

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News and issues about aviation maintenance, repair and overhaul (MRO), covering all segments of the aviation industry; and modifications for aircraft and engines. Subjects include product support of aircraft, engines and avionics, MRO company mergers, acquisitions, announcements and personnel, Airworthiness Directives, Supplemental Type Certificate approvals and other topics.

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New developments and products in avionics, specifically about aircraft electronics in the cockpit.

Airborne connectivity service expected to relaunch by the end of this year

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News and issues concerning general aviation, specifically airplanes and helicopters powered by piston and alternative engines (i.e., non-turbine powered aircraft). Subjects include aircraft, engines, personnel, acquisitions, accidents, safety, security and training.

NBAA-BACE 2024

In this article

Gogo Business Aviation

Satcom Direct

More In Cabin Interior and Electronics

Rotortech and West Star Aviation Upgrade Audio Systems

Both companies installed PS Engineering’s PAC45 digital audio systems in two separate aircraft

FAA Certifies Outerlink’s Air IP System for Sikorsky S-76

System provides reliable bandwidth for up to 10 devices simultaneously

Perrone Shows New Leather, Textile Options for Cabins

New York tannery looks to innovate beyond traditional leather products

Innovative Advantage Hopes To Level Up Gaming in the Skies

AVDS system enables high-speed online gaming from the stratosphere

Apcela To Acquire SmartSky ATG Connectivity Network

Airborne connectivity service expected to relaunch by the end of this year

DPI Brings Apple TV and NFC Tech to the Skies

"Aviationized" Apple TV on display at NBAA-BACE

Jet Aviation To ‘Sound Off’ on Acoustic Tech

'Innovation Space' simulates cabin noise for customer comparisons

PS Engineering Launches PAC37 Audio Panel for Legacy Bizjets

PAC37 replaces aging Baker series 1045 analog audio panels

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