Around one in five customers of Victor's private jet charter booking platform pay extra to reduce carbon emissions through its sustainable aviation fuel (SAF) direct-to-consumer option. On Monday, the company and its partner Neste announced they have logged more than 500 SAF bookings since launching the program in June 2022.

The average cost of a "pay here, use there" purchase through Neste’s My SAF offering is £950 ($1,235). The option is available for all flights regardless of whether SAF is available at departure airports.

The average reduction in emissions based on 30% replacement of jet-A is 1.5 tonnes of carbon. Customers purchasing 100% SAF replacement would reduce lifecycle carbon emissions by 80%.

The cost of SAF replacement is on top of the charter price charged by each operator booked through Victor. As a matter of policy, operators are not directly involved in the transaction. “We deliberately did this as we didn’t want our direct-to-consumer SAF offering to involve any additional workload or complication for the operator,” a company spokesperson explained to AIN.

“By voluntarily choosing to buy SAF, our customers are helping to establish a critical new sustainable aviation fuel supply chain,” said Victor’s co-CEO Toby Edwards. “We think the direct-to-consumer voluntary SAF market could raise billions if a similar proportion of all flyers were able to pay relatively more when they book their commercial flight.”