NBAAâs annual Business Aviation Convention and Exhibition (BACE), which has rotated locations throughout its history, is landing in Las Vegas for at least the next four years and possibly further into the future. Chris Strong, senior v-p for events at NBAA, told AIN that the move comes as the tradeshow industry as a whole is trending toward optimizing events in a single location.
âWe have a history of having shows in consistent places,â Strong noted. Many of its conferences will be held in a given year and its regional forums return to the same locations. Even BACE, which previously had many more locations to draw upon, has in its more recent history toggled between Orlando, Florida, and Las Vegas.
Noting the trends of stationing at one location, âwe decided with whatâs going on in Las Vegasâwith the new hall, ramp spaceâthat we would do a trial to be in Las Vegas for four years,â Strong said.
This was a decision, he stressed, that was made following conversations with exhibitors, attendees, and the board of directors. The reaction to the trial has been âlargely positive,â Strong said, noting the track record NBAA already has had with the Nevada city. âVegas is international. Itâs the global destination for a global show and itâs also a place where high-net-worth individuals tend to be very comfortable gathering.â
He further said that in choosing a single location, âLas Vegas offers us the opportunity for the kind of show that we want to put on. Weâre going to optimize the entire experience in terms of planning. These are things that have to be planned years and years out.â
However, Strong also stressed the importance that Orlando has played in the history of NBAAâs convention, saying NBAA (Booth 1289) has âmany friendsâ in the central Florida city. âAviation and Florida are synonymous. Florida is one of the great aviation homes,â he said and added the static hosts beginning with Showalter Flying Service and Atlantic Aviation have been a great home for the static display. âThey have been sensational partners.â
As for this yearâs convention, Strong was encouraged by how it has shaped up leading into the event. The static space sold out a few weeks ago and inside, the number of exhibitors has topped 800, which he said is on par with where the show was in 2018, the last time it was held in Orlando. Attendance was trending close to pre-pandemic numbers also leading into the show, but Strong said that could increase as people register throughout the show.
As far as next year, NBAA does not book until the current yearâs show closes, but hotel reservations are already starting at a strong pace, he said, âwhich is kind of what we anticipated. Thatâs our best barometer.â