Mirai Flights—an online service for booking private jets in the UK, Europe, and Central Asia—has expanded its reach to include the Middle East. The company signed three new charter brokers in the region to extend its services: Aeon Luxe, AirJets, and Jet Summit. A well-established business aviation market with an “unprecedented luxury segment” prompted the startup company to pursue additional business in the region.

“Adding Middle Eastern brokers to the service is a crucial step in achieving our main aim to automate the business aviation booking process,” said Irakli Litanishvili, co-founder and CEO of Mirai Flights. “There are plenty of investment and partnership opportunities. We of course don’t plan to stop there. Our goals regionally are to develop Mirai’s B2B and B2C offerings through partnerships with local companies and FBO partners.”

Mirai’s Middle East presence might also be helpful in securing regional investment in the company, which plans to begin Series A fundraising shortly, Litanishvili added. The company is backed by UK-based capital venture fund Xploration and United Arab Emirates-based private investors. Mirai currently operates in 63 countries.