NBAA is collaborating with aviation industry social media influencers to tout the highlights of NBAA-BACE 2021, which opens in Las Vegas in about two weeks. “Business aviation is an industry unlike any other, and NBAA’s convention puts its importance front and center,” said NBAA senior v-p of communications Dan Hubbard. “Having these social media leaders with us will help bring our story alive to people around the world, and we want everyone to take part in the conversation.”

Among the influencers coordinating on the coverage is Sam Chui, known as a leading industry vlogger who has millions of followers across multiple platforms, including 2.7 million YouTube subscribers. “Business aviation is one of my primary interests in aviation,” Chui said. “I am excited to discover and share the latest product offerings with my viewers at NBAA-BACE this October.”

Chui will provide daily commentary and comments on his YouTube channel and through his blog, as well as Facebook, Twitter, and Instagram accounts. NBAA also noted upcoming coverage from other influencers, including Tory Crosby, Owen Leipelt, Mindy Lindheim, and Max Weldon.

This coverage comes in addition to NBAA’s own social media channels. Besides reaching people via social media, NBAA has also developed a hybrid approach to its educational sessions and certain exhibits to reach people who are unable to attend in person.