NBAA has “retooled” its New Product Showcase that will be featured during the upcoming Business Aviation Convention & Exhibition (NBAA-BACE) to include a digital and mobile presence. The showcase, which will be held on the exhibit floor in the West Hall of the Las Vegas Convention Center during NBAA-BACE 2021 October 12 to 14), will enable exhibitors to highlight new products, along with those unveiled during the pandemic over the past 18 months through the digital presence, the association said.

“We’ve reimagined the New Product Showcase with the exhibitor and attendee experience in mind,” said NBAA director of certification Tyler Austin. “This digital platform will allow exhibitors to get their product or service in front of a wider audience, increasing the ROI on their NBAA-BACE investment.”

Participating NBAA-BACE exhibitors also will have opportunities for their new product listings to be included on both the convention website and the show’s mobile app. “For attendees, the platform will pull together many of the latest and greatest products business aviation has to offer in one place,” Austin added. “Attendees will be able to view these products before, during, and after NBAA-BACE, maximizing exposure and access to these featured new products.”