Embraer has created a new position within its business jet unit to oversee fleet and special missions sales, the Brazilian airframer announced today. The new position, to be filled by former Gulfstream executive Mark Van Zwoll, was established because of “the continued adoption of the Phenom and Praetor product lines by the most prominent names in the charter and fractional segments,” Van Zwoll said. That includes the Phenom 300MED, an air ambulance version of its Phenom 300 light twinjet that Embraer unveiled last August.

“As the market recovers and strengthens, we must have an industry expert focusing on sales for potential fractional and charter customers, as well as the Phenom 300MED,” said Embraer Executive Jets chief commercial officer Stephen Friedrich. “We are confident that [Van Zwoll is] a seasoned leader and more than qualified to oversee and support the sales team during this opportune time.”

Van Zwoll, who will be v-p of fleet and special missions sales, has 15 years of business aviation experience at Gulfstream Aerospace, where he most recently was the G450/G550 program director.