Wheels Up and OEM Textron Aviation today unveiled a Beechcraft 350i with an orange livery to recognize the private aviation provider’s Meals Up initiative with Feeding America. Announced in March, Meals Up is a campaign to provide meals to those facing hunger during the Covid-19 pandemic and so far has raised the equivalent of 47 million in meals for Feeding America’s network of 200 food banks across the country. September is also Feeding America’s Hunger Action Month.

In addition to donating the painting of Wheels Up’s orange King Air, Textron Aviation is making a monetary donation for the equivalent of 500,000 meals. “We are grateful to Ron Draper and Textron Aviation for once again donating the design and livery of the orange plane to shine a light on this important cause,” said Wheels Up founder and CEO Kenny Dichter.

The orange King Air will be part of Wheels Up’s permanent fleet and serve as a symbol to raise awareness of food insecurity and the work by Feeding America and its member food banks. “Wheels Up has been a steadfast partner to Feeding America,” said Feeding America CEO Claire Babineaux-Fontenot. “We thank them for their continued contributions and for helping us rally the nation to end hunger in our communities.”