NBAA’s Business Aviation Convention & Exhibition (NBAA-BACE) this year is bringing a new VIP to the event: Earvin “Magic” Johnson. The Naismith Basketball Hall of Fame inductee and three-time NBA most valuable player is speaking at the Day 1 keynote session on October 22.

“Magic Johnson’s career, both in sports and in business, has been built around a dedication to leadership by example and service to others,” said NBAA president and CEO Ed Bolen. “We look forward to hearing his perspectives, including with regard to how business aviation has been instrumental in his work to build his business enterprises and invest in communities.”

Johnson is famed for his 13 seasons with the Los Angeles Lakers, during which time he played in nine NBA finals. But his work has continued as chairman and CEO of Magic Johnson Enterprises, which fosters underserved urban community and economic development through access to tailored high-quality entertainment, products, and services. He further is chairman and founder of the Magic Johnson Foundation, which is dedicated to HIV/AIDS awareness and educational programs.

Johnson joins a varied lineup of speakers who will appear during the three-day convention, also including Yves “Jetman” Rossy, Barrington Irving, Ross Perot, Jr., Steuart Walton, Sky Dayton, and Eric Allison, the head of aviation programs at Uber Elevate.