Av-Base Systems of London, Ontario, has rolled out the latest version of its WinAir website, providing easier access to information, services, and features of its WinAir Version 7 aviation maintenance software packages in a tailored format for a variety of organizations. More than 15,000 users in at least 30 countries use the system to manage the maintenance activities of more than 9,000 aircraft.
“The idea behind the website revamp was to provide users with the important information they are seeking,” Chris Lawn, WinAir marketing specialist, told AIN. “We wanted to tailor the online experience to the various industries that use WinAir, along with the key industry user roles that use the product.”
These include packages for all sizes of airline, charter, and special-mission operators; civil and military helicopter operators; MROs; and continuing airworthiness management organizations (CAMOs). The website includes several images of the desktop functions for each of these packages. In addition, the site details services to enable the transition to the software packages.
Being browser-based is an important feature of WinAir. “Users can access the system anywhere in the world, as long as they have an Internet connection,” Lawn explained. “For helicopter users, for example, this puts them in a position where they are always ready because they can access their maintenance and inventory information at any time.”
Av-Base Systems is also using the website to attract potential WinAir customers by posting content of interest to users, such as blogs and news. For example, the site offers several information-rich and nicely illustrated infographics and guides about numerous helicopters, such as the Sikorsky S-92, Airbus H145, MD500, and Bell Boeing V22 Osprey, and also several fixed-wing aircraft.
“The blog and news content are included on WinAir to attract visitors to the site who may be interested in our aviation software,” Lawn said. “This content acts as a conduit to our website and an introduction to Win-Air.”
More than just an update, the new website also includes image-rich photos of WinAir itself to help potential users better understand the product. “There’s also a video of clients explaining what WinAir does for them. We’re hoping that the content will encourage potential customers to contact us so that they can learn more about the software,” said Lawn.
He added that a handful of dedicated people (including himself) designed the renewed website with input from others throughout the organization. The company has some 50 employees.
To clear up any confusion, “Av-Base Systems is the company, but we do business under WinAir, which is the product,” Lawn explained. “We’ve been in business over the 30 years and as the years progressed, everyone began to use the product name as our company name. So, we have been doing business as WinAir for a number of years,” he explained.
The company is exhibiting under the name WinAir (Booth B1926) at Heli-Expo.
