Wishing to improve the access to its business aircraft product line in one of the world’s top financial centers, Bombardier will open a new showroom and regional office in New York City later this year, the company announced.

“This office extends our commitment to the U.S., where we have a strong customer base, as well as an extensive service and manufacturing footprint," said Bombardier Business Jets president David Coleal. “Being close to the customers, wherever they may be globally, has secured Bombardier’s reputation for strong client relationships and exceptional experiences.”

The 14,000-sq-ft space in the heart of Manhattan will feature a showroom where customers will be able to meet with the airframer’s interior designers to review materials, color palettes, and other options to customize their aircraft.

Over the past year, the company has launched the Premier cabin on its Global 5000 and 6000 long-range twinjets, and then unveiled its new Nuage passenger seat which will be available on Bombardier's flagship 7500 as well as on its upcoming Global 5500 and 6500.