Honda Aircraft (Booth O71, Static SD20) has appointed Jetex Flight Support (Q89) as an authorized sales representative to the Middle East, representing HondaJet sales in the UAE, Saudi Arabia, Bahrain, Oman, Qatar, Lebanon, Pakistan, Jordan, Turkey, and Kuwait. Announcing the appointment Tuesday at EBACE 2018 in Geneva, Honda Aircraft president and CEO Michimasa Fujino pointed to "tremendous interest" in the Middle East for the new HondaJet Elite, which was unveiled on Monday, as a driving factor for increasing sales support in the region.

Adel Mardini, CEO and president of Jetex, expressed confidence in the partnership. "Jetex will leverage our global network and our experience as an FBO operator to offer unrivaled sales and support for HondaJet Elite," he said.

In other Honda Aircraft news, the OEM has committed to exhibiting the HondaJet on the static at the Canadian Business Aviation Association (CBAA) annual convention, which takes place June 12 to 14 in Waterloo, Ontario.