Private jet charter marketplace Victor, in partnership with Air BP and its Target Neutral carbon emissions offset program, has officially launched an offset effort for operators and customers, following a trial phase that began late last year. The program is aimed at allowing the company and its participating aircraft operators to be among the vanguard in meeting industry deadlines regarding reduced environmental impact.

More than half of Victor’s and Air BP’s 20 largest operator customers have already signed on, the companies said. According to Victor, the number of charters booked through its platform for operators that have signed on to the carbon-offset scheme has increased by 46 percent year-over-year versus standard operator bookings.

“Victor continues to set an agenda for positive change across the private aviation industry,” said company co-founder and head of supply Mike Ryan. “This program…offers an instant opportunity for operators to advance their carbon-reduction plans ahead of several crucial industry deadlines, while further validating the role of private aviation to the customer as a driver for global economic, social, and cultural development.”