Bliss Jet plans to launch per-seat scheduled business jet service between London Stansted and New York La Guardia Airports this spring for $11,995 each way, the company announced last week. Bliss Jet will offer up to 10 seats aboard a Gulfstream G450 or G550 flown between the two cities by “established” U.S. charter operators, including White Cloud Charter and Jet Access Aviation.

Outbound U.S. flights will depart from Sheltair Aviation at La Guardia on Sundays at 11 a.m. local time and arrive at Inflight Jet Centre at London Stansted at 10:30 p.m. local. Return flights will depart on Thursdays from London at 8:15 p.m. local, arriving in New York at 11:15 p.m. local. Compared with the airlines, door-to-door time will be reduced by as much as four hours each way, Bliss Jet said.

Passengers will have complimentary access to in-flight Wi-Fi, as well as their own choice of food and an extensive selection of in-flight entertainment options. “We are excited to bring individuality to a mass-market product, offer frequent fliers on one of the world’s busiest routes something very different and deliver the most precious commodity—time,” said Bliss Jet president and CEO David Rimmer.