International aviation advisory firm Mente Group has reinforced its management team, bringing on board four seasoned business aviation executives. The Dallas-based company (static display) has named Richard Emery as COO; David Coppock as managing director for the Central and Western U.S.; Jim Lewis as v-p of sales and marketing for Northern California, the Pacific Northwest and Mountain regions; and Dan Dunn as managing director.

Emery, who joined Mente earlier this year, is steering business development, company strategy and international expansion. He has 25 years of experience managing aviation organizations and a background in domestic and international sales and operations. Emery previously worked at Gulfstream, Bombardier and Hawker Beechcraft. While at Hawker Beechcraft, he helped lead the international organization through the restructuring of the company.

Coppock joins Mente from SmartTray, where he was COO. A 25-year aviation industry veteran, he also has served as v-p of sales for Hawker Beechcraft, regional sales director for Gulfstream and as a sales demonstration pilot for Bombardier.

Lewis brings 40 years of aviation experience to his new role, including 20 years in operations and 20 years in sales. He previously served as regional sales director at Embraer and before that was sales director for Gulfstream.

Dunn, who leads the sales team in the eastern half of North America, previously was a v-p at Jetcraft and v-p at Key Air.