Aerospace Technologies Group (ATG) has announced a joint venture with software company Helm-Systems to create an in-house virtual reality studio. The studio will provide customers with advanced 3D services that will help them to conceptualize critical interior design elements such as cabin configuration and materials used.

The company envisions the virtual studio being used by a range of platforms and customers, including OEMs, completion centers, designers, and individual owners. The company says this product will allow customers a greater degree of efficiency, flexibility, and clarity during the design process since they will be able to visualize—and evaluate— options with a 3D virtual system. ATG also notes the potential cost savings for customers, since all non-optimal design ideas will theoretically be ruled out near the beginning stages of developments instead of becoming costly engineer changes in the later stages of completion.