Skytrac Systems rolled out a new branding, Skytrac 2, that encompasses its growing lineup of aircraft fleet performance trending, quality assurance and real-time connectivity products. The change comes as the company expands from its original roots as a flight-tracking specialist into multiple areas of data-gathering and analysis that is designed to improve safety, operations and bottom lines.
“Skytrac 2 is part of a new brand identity that reflects our evolution over the past three decades,” said Skytrac CEO Stephen Sorocky. “The aviation industry is becoming increasingly sophisticated, and clients are looking for more than simple GPS tracking.”
In recent years, Skytrac (Booth C8019) has moved further into the flight data management arena, helping to gather data from multiple sources not only to “make sure the aircraft is flying, but the flying is happening is the safest way.” It also has looked at the downloading of data to help the back office better manage its business, and the automation of information.
Skytrac had contemplated changing its name, but Sorocky said it had such strong brand recognition build up from its flight-tracking efforts that it decided to build upon it instead.
The change comes as SkyTrac steps up its efforts to educate the business aviation community that data management is not just for major airlines. “Business aircraft operate under challenging conditions with unscheduled flights in and out of demanding airports, frequent use of VFR runways and smaller, less formally structured crews,” he said. “This operational variability combined with tight corporate aviation budgets and an industry requirement for first-class, on-demand services makes automated qualitative systems analysis all the more important.”
SkyTrac’s work with leasing companies revealed that unreported or misreported hard landings of large airliners can increase costs by between $1.5 million and $7.5 million for companies. SkyTrac has a monitor that can detect hard landings, he said, which will save on maintenance costs and improve safety. “Data is about capturing previously hidden information and incorporating it into your overall operating procedures,” he said.
