In response to increasing U.S. demand for its tailor-made crystal, china and flatware (CCF) inserts, Montreal-based MSB Group has opened an office in Savannah, Ga. Shannon Gill, MSB’s business development director, is relocating to the new site, where she will head the group’s strategic development with the support of U.S. sales personnel currently in Kansas, California and Ohio.
“We’re seeing the U.S. is going to be a big part of our future,” said Gill. “The bespoke nature of our products means we work very closely with the customer to provide exactly what they need. It made sense for us to bring the business to the USA.”
MSB’s custom CCF products protect glassware and other fragile items. Gill noted growth of the executive-configured airliner market has exponentially boosted demand because these aircraft need many more CCF inserts than a large-cabin business jet. “Where we might deliver 20 [CCF] pieces for a business jet, we might deliver 200 pieces for one [executive airliner] aircraft,” Gill said.
MSB is also showcasing here in Las Vegas (Booth C10721) new versions of its Hi-Lo conference tables featuring a slimmer pedestal, while its new electric model can be controlled via Bluetooth, raised or lowered wirelessly from anywhere in the cabin. The tables will be available as line-fit options for Gulfstream’s forthcoming G500 and G600.
Last Fall MSB Group was acquired by France’s Sogeclair, expanding MSB’s engineering capabilities. Here at NBAA 2015, MSB personnel are eager to meet companies seeking interior engineering support and solutions, such as for building interior monuments.