Honda appointed Lider Aviacao as the exclusive dealer for the HondaJet in Brazil, marking the company’s decision to expand its sales effort into the region for the first time. “General aviation in Brazil has experienced impressive growth, and it is the second-largest country [in the world] for new business jet sales," said Honda Aircraft president and CEO Michimasa Fujino. “Expanding sales to this important market is part of our global sales plan and strategy for the HondaJet.”

Following its three-day appearance next month at LABACE, the HondaJet demonstrator will embark on a regional sales tour, conducted by Lider and Honda. Based in Belo Horizonte, Brazil, Lider lays claim to being Latin America’s largest private aviation business, with 23 FBOs throughout the country. “Lider’s demonstrated leadership in business aviation and established facilities make it a strong partner to deliver outstanding customer service,” said Fujino. “We are excited to introduce the HondaJet in Brazil with a company that shares our passion to create a new and higher standard for aircraft ownership.”