Evolux Transportation is gearing up to fully open its per-seat helicopter booking platform. So far it has found partner operators in the greater New York City and south Florida areas. Further plans target Los Angeles, San Francisco, Chicago and Atlanta and, later, the UK and São Paulo, Brazil.

In August and early September, Evolux logged six SkyShare and two SkyLimo reservations. SkyShare helps a customer find other passengers for a given trip, at a per-seat price goal. SkyLimo is a more conventional way of chartering an entire helicopter. These early reservations took place during a “closed beta” phase. In an open phase by year-end, Evolux plans to grow to five bookings per week in each geographic area.

Founder and CEO Ray Leavitt sees event-based travel (sporting events, concerts and so on) as a prime market for potential passengers, so his team is targeting customers with the destination channel partners, since those customers are already planning to attend and would like to avoid the highways and arrive in style.

Evolux has found six partner operators. There are another five in New York, where Evolux also has two fixed-wing partners. The helicopter models available range from the Robinson R44 to the Sikorsky S-76C++.

The business model calls for revenues from a margin generated between the wholesale aircraft hourly rate and the retail hourly rate charged to consumers. The company also intends to generate revenue by providing flight logistic planning for large events and selling operational data to helicopter manufacturers, aircraft finance companies and insurers. Evolux’s launch team comprises five people, three contractors and four developers.

Sikorsky, which awarded Evolux the top prize in its Entrepreneurial Challenge Competition last year, continues to support the company with free office space in Stamford, Conn., and introductions.