Gulfstream expanded its safety management system (SMS) to include the sales and marketing department, making the company one of the first business jet manufacturers to implement an SMS for a non-manufacturing or service organization. “Having a standard and consistent approach to managing risks helps us enhance what we’re already doing: delivering and servicing the safest possible aircraft for our customers,” said Gulfstream senior vice president of worldwide sales and marketing Scott Neal. “Sales and marketing employees…do go on aircraft ramps with customers, walk through the manufacturing plant and travel around the world. If they see a potential hazard, this system gives them a voice and the tools to report it, which benefits the entire company, no matter what organization they work in.”