If you’re a journalist, it helps to know how to write. But sometimes, nothing matters more than doing your research.
Case in point: some time ago, we began planning a Q&A for Business Jet Traveler magazine's Center Stage feature with an entrepreneur who appeared to offer a classic rags-to-riches story. We read that he’d grown up in a family of modest means, learned good values from his father and started his first business when he was in his 20s. By the time he hit 30, he headed a thriving company; and now, nearly 40 years later, his holdings included numerous businesses around the U.S.—not to mention literally dozens of cars and yachts. He also owned a capacious, recently refurbished business jet that he was thinking of trading in for an even larger one, to make it easier for him to oversee international operations of a retail chain he’d founded.
After interviewing him aboard his current jet—which was parked alongside his $200,000 Rolls Royce—our reporter confirmed that we had the makings of a fascinating piece. As the writer later proclaimed in the introduction to his manuscript, the subject is “the very embodiment of the American dream, a modern-day Horatio Alger who, from a blue-collar childhood, has built a business empire.”
How had he done it? He told our writer that his family had taught him that “when you are true to your word and good and loyal to those around you, nothing can prevent you from achieving your dreams.” He added that “constant hard work and unwavering generosity lead to success,” and, indeed, he gave munificently to several charities. One gift to a school reportedly totaled $1 million.
The story seemed inspiring, and yet certain aspects of it raised red flags for me. Where had he gotten the money to launch his first business? Why hadn’t he wanted the interviewer to discuss certain topics? How had he lost close relatives in two fiery car crashes in the space of just a few years? I had more questions than answers.
Fortunately, I also had Google. First, it led me to the interviewee’s own website, which touted him on the home page as a family man, entrepreneur and philanthropist. It contained information on his businesses and charities and links to articles about his gargantuan primary yacht. Another site estimated his net worth at $75 million while another showed photos of him with his attractive longtime girlfriend. Still another featured aerial views of his waterfront mansion.
But then, just as I was about to stop surfing and start editing, I discovered additional accounts that muddied the narrative. One described our interviewee as one of his state’s richest hoodlums and a longtime member of the Colombo crime family. It also mentioned felony convictions for gun possession and attempted grand larceny, his alleged role in intra-family Mafia wars and jail meetings with mob superiors. Further digging turned up court records suggesting that he wanted to get a rival-family member killed.
Uh-oh.
I also saw that the interviewee has consistently denied any Mafia ties. Still, the Horatio Alger image faded fast. And speaking of killing, we killed the story.
In journalism, it pays to check your facts. Then check ’em some more.
Jeff Burger joined Business Jet Traveler in March 2004, a few months after the publication’s launch. Besides editing the magazine, he has written many articles for it and conducted its interviews with such luminaries as Sir Richard Branson, James Carville, Suze Orman, Donald Trump, F. Lee Bailey, and Steve Van Zandt. Burger helped to oversee the introduction of BJT’s annual Readers' Choice surveys and Buyers’ Guide.
During his years with the magazine, it has won well over a hundred editorial awards. In 2011, Burger received the Gold Wing Award for Reporting Excellence from the National Business Aviation Association and the Aviation Journalism Award from the National Air Transportation Association. He has also won writing and editing awards from the American Society of Business Publication Editors. BJT, meanwhile, was named Best International Publication in 2017 in the Aerospace Media Awards. It was also a Magazine of the Year finalist in 2011, 2013, and 2016 and an Overall Excellence winner in 2018 in competitions sponsored by the American Society of Business Publication Editors.
Before coming to BJT, Burger spent 14 years at Medical Economics, the nation’s leading business magazine for doctors, where he served on the editorial board; directed staff recruiting; oversaw a $2 million annual budget; and was financial editor, news editor, and director of special projects. He has been editor of several publications, including Phoenix Magazine in Arizona, and has been a consulting editor at Time Inc. His articles have appeared in more than 75 magazines and newspapers, among them The Los Angeles Times, Barron’s, Reader’s Digest, Gentlemen’s Quarterly , and Family Circle. Chicago Review Press published his books, Springsteen on Springsteen: Interviews, Speeches, and Encounters, Leonard Cohen on Leonard Cohen: Interviews and Encounter, Lennon on Lennon: Conversations with John Lennon, and Dylan on Dylan: Interviews and Encounters. His music writing appears on multiple websites, including his own byjeffburger.com.
Burger, a summa cum laude graduate of the State University of New York at Albany, lives in Ridgewood, N.J. He and his wife, Madeleine, have two grown children. His off-hours passions include cooking, travel, technology, movies, and music.
