FBO chain Sheltair has joined the Avfuel network, announcing the rebranding of its 14 locations yesterday here at the show. As the first indication of the new relationship, the company is displaying at the Avfuel booth (No. N5100). “This group here is a very professional group, a very thoughtful group in how they do things, they have super people in the marketing area, great people in operations, we’re really proud to be associated with Sheltair,” said Avfuel president and CEO Craig Sincock.

The addition adds to Avfuel’s line-up of more than 600 branded locations in the U.S. With Sheltair’s concentration of locations at New York City-area airports, including John F. Kennedy International and La Guardia, the partnership comes just in time for next February’s Super Bowl, to be held for the first time in the area. Those locations will hold special events, award bonus Avtrip points and offer discounts on handling fees for game-day travel.

“We are working with a good fueling company and we are very happy,” Sheltair CEO Jerry Holland told AIN. “I have known Craig for many years, and we have learned over these years that they know how to market, they know how to handle sales and they are a good team to work with, so we are looking forward to our relationship for the long term.”

Sheltair is also breaking out the ribbon-cutting scissors for its facility at Fort Lauderdale International airport, as the company plans to open Phase 1 of its three-phase expansion this November. The project, which includes 134,806 sq ft of new hangar and office space on more than 11 acres on the west side of the airport provides the only street front office space on Lee Wagner Boulevard. The FBO will have build-to-suit offices and hangars with 28-foot high doors, that can house aircraft as large as Gulfstream G650s.

The next phase of the project is expected to be underway in 2014, according to Sheltair.