Private aircraft catering is trapped in the 1990s, according to VistaJet founder and chairman Thomas Flohr. His frustration has prompted him to forge an alliance with high-end restaurant group Nobu to offer a special menu for VistaJet clients. For now, the Nobu meals are available only on flights out of London, Dubai and Los Angeles, but the operator is working to add the option for other cities where Nobu has restaurants.

“We’re looking at what is happening in the rest of the world so that we can bring it to aviation,” said Flohr. “This is what makes my life exciting.”