World Fuel Services (WFS) recently opened an office here in São Paulo, with Paulistano Celso Azuma appointed as business aviation sales executive for the region. The Florida-based company’s new Brazil office provides local “boots on the ground” expertise to enable the fuel-logistics group to effectively serve the needs of FBOs and flight departments in the region.

The new office handles supply of the Ascent branded aviation fuel, as well as the Alliance-World Fuel Services contract fuel program and other elements of the WFS family of business aviation-related products and services.

Meanwhile, despite a stall in industry growth, WFS (Stand 5007) reports that its FlyBuys rewards program continues to grow following the program’s launch at the MEBA convention in Dubai last December. Growth since January this year has been logged as 6.9 percent, with members in 58 countries.

With FlyBuys, personnel or flight departments using linked Avcards, purchasing Alliance-WFS contract fuel or using a BaseOps account automatically accrue points that can be exchanged for merchandise or gift cards from local vendors. More than 7,500 locations offer FlyBuy points worldwide, and merchants are able to offer bonus points at their discretion as an incentive for buying more fuel.