The Helicopter Show (THS), the new trade show scheduled to premiere on September 26 at Silverstone, UK, is upping the ante against its rival, long-established Helitech. THS organizers emphasize that their event will take place in new, roomy, permanent buildings. They claim 25-percent lower costs. Moreover, free storage is offered to those exhibitors who attend the Farnborough airshow that takes place two months earlier.