Sometimes, editors simply have to guess. No, not about the facts in their articles, but about what editorial projects will pay off on the time, effort and resources invested in them.
Almost since the day I arrived at Business Jet Traveler in March 2004, I’ve wanted us to conduct a poll of reader preferences–to determine our audience’s favorite business jets and providers, ask why people fly privately and much more. No one else was doing a survey quite like what I had in mind, which would make the results from ours particularly valuable to readers.
On the other hand, I could see right away why no one else was doing this: it wouldn’t be easy. For one thing, how could we get enough responses for the survey to have some validity? Business jet travelers tend to be high-powered people who don’t have lots of time to spare–that’s one of the main reasons they fly privately. Would they be willing to devote 20 minutes or more to filling out a long survey from BJT?
We spent months discussing such questions and designing our survey and more months promoting it to readers on our Web site, via e-mail, in the magazine and through the mail. Then we held our breaths, waiting for the votes to come in.
I’m happy to report that this is one bet that paid off. At this writing, nearly a thousand readers have taken the survey, detailing opinions about everything from aircraft models to fractional shares to charter companies. We’re now tabulating the responses, which promise to yield a fascinating report on the likes, dislikes and experiences of business jet travelers.
Some of the results may surprise you. For example, we asked readers to indicate which three of six reasons most motivate them to fly privately–ability to work en route; ability to use airports that airlines don’t serve; desire for a more comfortable flight; desire for privacy; desire for security; and need to save time. All of those are valid, oft-cited reasons, but it turns out that our readers place far more importance on two of them than on the other four. (Sorry, you’ll have to wait for the published report to learn which two.) We also asked what make and model readers would choose if they could have a complimentary year of private flying on any business aircraft. Again, some clear winners emerged.
You’ll find all the results in Business Jet Traveler’s October/November issue, which will be available in print and at bjtonline.com.
Jeff Burger joined Business Jet Traveler in March 2004, a few months after the publication’s launch. Besides editing the magazine, he has written many articles for it and conducted its interviews with such luminaries as Sir Richard Branson, James Carville, Suze Orman, Donald Trump, F. Lee Bailey, and Steve Van Zandt. Burger helped to oversee the introduction of BJT’s annual Readers' Choice surveys and Buyers’ Guide.
During his years with the magazine, it has won well over a hundred editorial awards. In 2011, Burger received the Gold Wing Award for Reporting Excellence from the National Business Aviation Association and the Aviation Journalism Award from the National Air Transportation Association. He has also won writing and editing awards from the American Society of Business Publication Editors. BJT, meanwhile, was named Best International Publication in 2017 in the Aerospace Media Awards. It was also a Magazine of the Year finalist in 2011, 2013, and 2016 and an Overall Excellence winner in 2018 in competitions sponsored by the American Society of Business Publication Editors.
Before coming to BJT, Burger spent 14 years at Medical Economics, the nation’s leading business magazine for doctors, where he served on the editorial board; directed staff recruiting; oversaw a $2 million annual budget; and was financial editor, news editor, and director of special projects. He has been editor of several publications, including Phoenix Magazine in Arizona, and has been a consulting editor at Time Inc. His articles have appeared in more than 75 magazines and newspapers, among them The Los Angeles Times, Barron’s, Reader’s Digest, Gentlemen’s Quarterly , and Family Circle. Chicago Review Press published his books, Springsteen on Springsteen: Interviews, Speeches, and Encounters, Leonard Cohen on Leonard Cohen: Interviews and Encounter, Lennon on Lennon: Conversations with John Lennon, and Dylan on Dylan: Interviews and Encounters. His music writing appears on multiple websites, including his own byjeffburger.com.
Burger, a summa cum laude graduate of the State University of New York at Albany, lives in Ridgewood, N.J. He and his wife, Madeleine, have two grown children. His off-hours passions include cooking, travel, technology, movies, and music.
