Aero Seating Technologies, which introduced its new 16-g “Master Class” seat with vertical lift and tilt-pan adjustment earlier this year, is pushing the design envelope again.

This time it’s a 16-g seat with an audio response massage feature. “While the passenger is watching a movie, for example,” said v-p of business development Peter Perera, “the massage system responds to the audio with feedback movements [for a] really great interactive experience.”

The massage mechanism is manufactured by InSeat Solutions of Santa Fe Springs, Calif.