Cessna vice president of corporate communication Robert Stangarone, on Tuesday, at the British Business and General Aviation Association (BBGA) annual conference stressed the need for the industry to continue communicating the value and benefits of business aviation. “Everyone in our industry should consider himself [an] ambassador,” he said. “Business aircraft are used in so many valuable ways and have truly become essential to the global transportation system. We need to take every opportunity to spread that message to the world.” Stangarone further said that “protecting our image is a common goal” that can be done on both sides of the Atlantic. Through Cessna’s “Rise” campaign, he said the company has seen the power of partnering with industry allies and associations, government officials, customers and other stakeholders. “Together, we need to make sure the facts are heard. Business aviation supports 1.2 million jobs across the U.S. Equally, thousands of European jobs depend on our industry. And companies that use business aviation are more productive than their competitors,” Stangarone said. “As an industry we’re a force with strong points to make and a solid strategy. We’re making good headway but we have to keep working.”