NBAA and GAMA today swept the dust off the slogan “No Plane, No Gain”, which was launched by the two associations in 1993 to highlight the benefits of business aircraft but was later left to quietly fade away as the industry prospered. But in light of the current recession and recent attacks on business aviation by the general media and politicians, the aviation groups have resurrected the brand. The joint advocacy campaign–intended to “reinforce the value of business aviation to American workers, policymakers, companies and communities across the U.S.”–will take full advantage of new media, including a Web site, YouTube videos, podcasts and webinars, to get out the message. Paid advertising and publishing of studies and surveys that illustrate the value of business aviation will also be used. “The contributions of business aviation to our nation’s employment, commerce, competitiveness and health are profound but not always well understood,” said GAMA president and CEO Pete Bunce. “We are launching this new multi-media educational campaign to get the word out that business aviation is working for America.” According to NBAA president and CEO Ed Bolen, “‘No Plane, No Gain’ will underscore why business aviation is critical to tens of thousands of cost-conscious companies fighting to succeed in a difficult market. It will also remind people of the relief efforts and humanitarian assistance that is possible only through this mode of transportation.”