It’s unclear what the following facts really say about a mode of transportation that’s nearly 60 years old, but a new Nevada corporation has set up shop selling three-minute helicopter rides in popular amusement park venues both in the U.S. and overseas using Robinson R44s. Doing business under the name of Helicopters Unlimited, the business proposes to offer three-minute helo rides alongside the bungee jumping and roller coasters. As Ed Shelton, Helicopters Unlimited CEO said, “Our business model has been validated at several test venues during 2001 and 2002, with a low impulse purchase price of $25. We had an impressive average ‘sell through’ rate of 3 percent for each venue’s attendance. The helicopter thrill ride and souvenir sales resulted in an average of approximately $1 per venue guest in attendance. Gross profit margins for each tour venue proved to be in excess of 30 percent.” (How many commercial helicopter operators can make that claim nowadays?) Nine high-volume entertainment venues have been targeted throughout the U.S.