Pogo is the new name for the former iFly Air Taxi, a company that plans initially to use 75 Adam A700 very light twinjets as a start toward a national “air limo” network. “We wanted to find a name that conveys the idea of quickly hopping from one place to another,” said Pogo CEO Donald Burr, founder of People Express. Former competitor Bob Crandall, retired chief of American Airlines, is chairman of the new venture. They claim they have raised close to $8 million to date, and hope to get the venture off the ground as early as next year.