Sometimes a company rebranding is much more than just slapping on a new logo. Dart Aerospace (Booth No. C5411) is using the 2013 Heli-Expo show as the introduction of not only its new black and red logo, but also as the debut for the reorganization of all Dart sub-brands (Apical Industries, DAS, Dart Helicopter Services, Geneva Aviation, Red Barn Machine). Dart claims more than 600 STCs and offers 5,000 products for sale across these subsidiaries.

Dart representatives maintain that in the course of the last year the company has invested heavily in product development and increased its focus on organic product lines that are designed, manufactured and certified by Dart. In his president’s message Dart Aerospace President Mike O’Reilly stated that in 2013 Dart intends to “push it to the next level by bringing a whole new dimension to our product offering and our corporate identity. We want to ensure that Dart Aerospace has the right products for the right mission. We make it our mission to deliver the right products, across all manufacturer platforms.”