Cobham Satcom (Booth M87) recently appointed Jianmin Cui to the new role of regional sales director for China with its aeronautical sales team. The Denmark-based satellite communications specialist sees strong prospects for growth in China’s general aviation market; the Shanghai-based sales executive will also focus on the air transport sector. The group’s main product is the Aviator SwiftBroadband series of communications systems.

Cui is joining Cobham Satcom from Honeywell, where he was a technical sales manager for avionics systems and had a lot of contact with airlines in China. He graduated from the China Civil Aviation University in Tianjin in 1985 and worked as a process engineer for maintenance provider Ameco before serving in various roles with Hainan Airlines. He completed his MBA in 2004 before joining Rockwell Collins as a regional sales manager.

Last month, Cobham received a supplementary type certificate (STC) from the U.S. Federal Aviation Administration to approve its Aviator 200 system for use on Beechcraft King Air B200, B200C and B300 (Super King Air 350) aircraft. The STC covers activation of the SwiftBroadband system’s built-in WiFi option that allows passengers to get online via smartphones, tablet devices and laptops.