A relentless flow of research reports keeps predicting vast market opportunities in the nascent advanced air mobility (AAM) sectors. Much of the envisaged demand hinges on what is generally regarded as the inevitable public acceptance of eVTOL air taxi services. But less than three years away from the anticipated launch of early commercial operations, relatively little attention seems to have been given to asking prospective passengers how they feel about this prospect.
This is the core question addressed by the new report Up in the air: How do consumers view advanced air mobility prepared by the aerospace and defense research team at McKinsey, the management consulting firm. During March they surveyed around 4,800 transportation consumers in the U.S., Brazil, China, Germany, India, and Poland about attitudes toward using eVTOL aircraft for passenger and freight delivery operations.
The survey asked respondents to consider six people-moving use cases including commuting to and from work; runnings errands; business travel; short-distance leisure travel (e.g., trips to movie theaters); long-distance leisure travel (e.g., visiting family members in other cities); and trips to and from airports.
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