Embraer is endeavoring to boost executive jets sales and support its existing fleet in Asia, and says that the market is developing well despite widespread red tape that impedes business aviation in the region. On the static display here at the Singapore Airshow, the very large-cabin Lineage 1000E–Embraer’s largest business jet–is making its Asian debut.
Régional Compagnie Aérienne Européenne
With its diverse geography and increasingly prosperous and mobile populations, Southeast Asia has become a target of opportunity the world’s regional aircraft OEMs can no longer afford to overlook. One of the earliest to tap the region’s potential, Franco-Italian turboprop maker ATR, has for the past 15 years developed a visibility in the region unmatched by its competitors. While others concentrated on the U.S. and Europe, ATR, perhaps out of necessity, took to exploiting less obvious opportunities in developing markets within Vietnam and Thailand, for example.
Embraer Executive Jets (Chalet A7) is enjoying strong sales with a cumulative total of more than 630 sold in 50 countries to date, according to Colin Steven, the unit’s vice president of sales and marketing, Europe, Middle East and Africa. “We delivered 99 jets in both 2011 and 2012, despite the total market deliveries having dropped 6 percent in the same period,” he said.
Indianapolis-based Republic Airways subsidiary Republic Airlines launched its first Embraer E-Jet service as an American Eagle affiliate on August 1, flying 76-seat E175s from Chicago O’Hare International Airport to Albuquerque International Sunport, Louis Armstrong New Orleans International Airport and Pittsburgh International Airport. Operating the E175s under a 12-year capacity purchase agreement with American Airlines, Republic expects delivery of two or three of the airplanes each month until Embraer fills its order for 47 by the first quarter of 2015.
The first Embraer Legacy 650 super-midsize built in China completed its maiden flight yesterday. It was assembled by Harbin Embraer Aircraft Industry (HEAI), the joint venture between Embraer and Aviation Industry Corporation of China (Avic) that previously manufactured EMB-145 regional jets upon which the Legacy is based.
The UK’s BMI Regional signed a deal last month to supply an Embraer ERJ145–along with pilots, cabin crew and support–to Swedish regional airline Flyglinjen. Flyglinjen plans to replace a Fokker 50 turboprop on a route between Kristianstad, Sweden and Stockholm Arlanda Airport. The contract’s term extends 10 months, starting from August 12, using the Flyglinjen brand. Plans call for the airplane to operate under BMI Regional’s certificate using BMI Regional flight and maintenance crews, while Flyglinjen provides sales and ground services.
A new firm order for seven E190 airliners from Venezuela’s Conviasa led Embraer’s commercial activity here yesterday. The deal involved a conversion of options from an order placed in July 2012 and raised Conviasa’s firm order count to 13 E190s. It still holds options for another seven.
Embraer also identified Japan Airlines as the customer for an order for four more E170s. With that deal, JAL has now placed firm orders for 15 E170s.
Embraer has chosen this Paris Air Show as the venue to launch its second generation E-Jet, now known as the E2. The company plans to reveal further details of the project here today and possibly announce a launch customer.
Embraer Executive Jets named Brenda Paauwe-Navori as the Western region regional sales director for its large and ultra-large business jet division. She previously managed sales for a business aircraft manufacturer and a fractional ownership firm. Paauwe-Navori has experience in market strategy and prospecting, financial analysis and customer loyalty, Embraer said. She has also been employed in airline charter work, including a stint as senior director of large-cabin sales and operator relations for Virgin Charter and VIP Inflight Liaison at Northwest Airlines.
Brazilian OEM Embraer received a firm order from U.S. operator SkyWest for 40 E175 regional twinjets. SkyWest plans to operate the 76-seat aircraft under a capacity purchase agreement (CPA) with United Airlines. Another firm order for 60 of the E-Jets hinges on SkyWest’s being awarded additional CPAs with major airline partners. In addition, the acquisition agreement includes options for another 100 E175s, bringing the potential total order to 200 airplanes. If all 100 firm orders are exercised, the deal has an estimated value of $4.1 billion.
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