One year after Embraer announced that it was jumping into the VLJ and light jet markets with a capital commitment of more than $200 million, the company has built a solid order book for its Phenom 100 and Phenom 300 models. The latest major order before the NBAA Convention was announced last month when Embraer revealed that Houston-based Magnum Jet has placed a $137 million order for 50 Phenom 100s and options for 50 more.
Connecticut-based Magnum Jet confirmed an order placed several months ago with Adam Aircraft for 101 A700 very light jets (VLJ) for planned management and air-limo services. Englewood, Colo.-based Adam Aircraft recently certified the A500 piston twin and is expected to receive FAA approval for the Williams International-powered A700 by year-end. In September Magnum ordered 50 Embraer Phenom 100 VLJs, with options for 50 more.
Embraer selected UK-based Priestman Goode to design the interior of the Lineage 1000, the ultra-large executive jet the Brazilian OEM launched in May. The company also chose DeCrane Aircraft in Georgetown, Del., to install and complete the interiors of the new jet. The first aircraft is anticipated to arrive at DeCrane in the third quarter of next year. Based on the E190 jetliner, the aircraft is expected to enter service in 2008.
When Embraer decided to enter the business jet market after the successful launch of a family of regional airliners in the 1990s, the company’s chief executive had a clear vision for the future. Mauricio Botelho–the man who led Embraer’s resurgence after the Brazilian government privatized the company in 1994–was determined that Embraer also be a significant force in the market for business jets, and not merely a niche player.
Buyers of Embraer business jets can now use the Multi Service Affinity card for purchases at airports and FBOs around the world. The Multi Service credit card can be used by operators of Embraer Legacy 600, Phenom 100 and 300 and Lineage 1000 business jets for fuel, maintenance, catering, landing fees and other charges. As part of the deal, Multi Service’s U.S.
Northwest Airlines last month split an order for 72 regional jets between Embraer and Bombardier. The contracts, still subject to approval by a U.S. bankruptcy court, call for delivery of 36 E175s and 36 CRJ900s, both of which would arrive in dual-class, 76-seat configuration. Northwest plans to award the Embraer jets to its new Compass Airlines subsidiary.
Representatives from Euratlantic, an alliance of 13 European regions, are at Booth No. 3276 hoping to attract U.S. investors. The confederation, which spans a geographic region from France’s Normandy coast down to Andalusia in the south of Spain, claims to have special expertise in mechanical engineering and materials for aerospace applications.
Houston-based Magnum Jet has placed an order for 50 Embraer Phenom 100s, with options for another 50 Phenom 100s and/or 300s. The startup company plans to offer “a turnkey ownership and comprehensive management program for very light jet owners and will operate air limousine service for regional travel.” Magnum Jet is scheduled to take delivery of its first Phenom 100 in early 2009.
I write this on October 15, my 60th birthday. I have tried not to be flippant about any aspect of this story. I am unceasingly aware that my astonishing luck to be alive today coincided with the horrible fate of 154 people who plunged to their deaths on September 29.
The FAA is investigating a November 29 incident in which an Embraer Legacy operated by fractional provider Flight Options hit a parked company Legacy while trying to taxi around it at the company’s home base, Cleveland-Hopkins Airport. There were no injuries, but both business jets incurred “substantial damage” when the right wing of the taxiing Legacy hit the tailcone of the parked Legacy, according to the FAA.