Shell Aviation has unveiled its Aviation Centre of Excellence (ACE) program to enhance its support of FBOs at small and midsize airports. The new program, which has already been implemented at several European airports, consists of a package of services that includes joint promotional and marketing materials, access to company experts in fuels and logistics, safety management through the Shell Airport operating manual, dedicated technical support and supply, management and maintenance of equipment required for business operations.
Royal Dutch Shell
Shell Fuel distributor Eastern Aviation Fuels has bolstered its California footprint with the addition of three new FBO dealers. Landmark Aviation’s locations at San Diego International Airport (SAN), Los Angeles International Airport (LAX) and Metropolitan Oakland International (OAK) will now be participating in the Shell AeroClass customer loyalty program, while LAX and OAK will also offer Shell contract fuel. Customs and immigration clearance is available at all three locations.
Shell Aviation is showcasing 18 of the fuel dealers from its network of 428 FBOs nationwide here at the NBAA show and is offering a promotion for NBAA attendees looking to find out more about the services they provide. Visitors to the Shell Aviation booth (No. 1940) will be offered a chance to win a Bad Boy Buggy or the $10,000 cash equivalent in the form of MasterCard gift cards. Guests at the booth will be given a Flightplan, which will be stamped each time they speak with one of the FBO Shell fuel dealers.
Shell Aviation and Avfuel have formed a marketing alliance under which each will accept the other’s charge cards, effectively doubling the number of accepting locations to 1,300 in 85 countries. The new arrangement takes effect on November 1.
After an absence of nearly 20 years, Shell Aviation announced its return to the U.S. general aviation market last month. “This is not just a trial run,” said Shell Aviation North American vice president Rick Woods. “We plan to be here for the long haul.”
Woods said fuel and other Shell products are now available at 284 branded FBOs across the country following the completion of a reseller agreement with Eastern Aviation Fuels.
European Business Aviation Association chairman Brian Humphries is to become the group’s CEO in October. He will succeed Fernand François, who is retiring after 12 years as CEO. Humphries is set to step down from his current position as managing director of Shell Aircraft, the flight department of the Royal Dutch/Shell energy group, at the end of September.
Bristow Helicopters subsidiary Aviashelf has achieved the first certification of a HUMS (health and usage monitoring system) fitted to a Mil Mi-8, by the Russian Federal Aviation Authority.
It was bound to happen eventually. British International (BI), the company that rose from the ashes of what was once North Sea operator British International Helicopters, is back on the energy-support map. This month it will start flying Shell workers out to an economically promising but politically controversial gas field known as Corrib, 62 miles off the northwestern coast of the county of Donegal in the Republic of Ireland.