The U.S. Transportation Department is considering a “range of options” to respond to the European Union’s emissions trading scheme (ETS), according to the testimony of a high-level agency official before the House aviation subcommittee.
Mitigation of global warming
When an upstart airline like Virgin America starts using its environmental footprint as a selling point to consumers, it’s time for the legacy carriers–and everyone else who flies aircraft for a living–to sit up and take notice. Yes, Virgin America competitors: green sells. And green saves, too. There’s no longer any doubt that green is good for the corporate bottom line. It doesn’t take a Ph.D.
Aircraft operators who will be subject to Europe’s new emissions trading scheme (ETS) beginning Jan. 1, 2012, need to start preparing now to be part of this complex process. Pre-compliance emissions monitoring will be conducted for flights in 2010 and 2011 and to be part of this phase operators need to submit a monitoring plan likely by November and have it approved by year-end.
“It’s not that easy being green,” sang Kermit the Frog in the first season of Sesame Street in 1970. Nearly four decades later, “being green” means something entirely different, but it still isn’t easy.