New research from Price Waterhouse Coopers stresses the need for a different kind of mindset to deal with the “intensity” of pressure on aerospace and defense companies to deliver across the board. The new report titled, A New Intensity: Programs Under Pressure, underscores the need for companies to excel in more than one discipline, as opposed to past approaches toward choosing one of three areas: solutions leadership, operational excellence or customer intimacy.
As NBAA and the General Aviation Manufacturers Association (GAMA) continue to help the general public, politicians and communities understand the benefits of business aviation through the No Plane No Gain program, the two groups welcomed the release of a new study that indicates companies using business aviation outperform those without aircraft.
The marketing hype surrounding very light jets (VLJs) has “largely subsided,” according to Brian Foley, president of business aviation consulting firm Brian Foley Associates, and the VLJ “has yet to prove that it’s anything more than a subcompact business jet.
With the official opening of the Cabin Innovation Center for research and development at its Hamburg, Germany headquarters on April 1, Lufthansa Technik (Booth No. 343) has sent a strong signal that it intends to press on with its business strategy regardless of the continuing economic crisis.